the mcgee group e-commerce website

A full-bleed, visual e-commerce and brand experience developed for The McGee Group, a 45-plus year family-owned American eyewear designer and distributor. The site elevates The McGee Group’s diverse portfolio of licensed eyewear brands — from Vera Bradley and Badgley Mischka to Life is Good and Ducks Unlimited — with a clear digital presence that reflects quality, heritage, and global reach.

The site’s design centers on clean visual hierarchy and intuitive commerce pathways that support both brand storytelling and product exploration. Bold imagery, consistent branding cues, and streamlined navigation guide users through a complex offering of eyewear lines and B2B account touchpoints. This design strategy balances the company’s heritage with modern e-commerce standards, ensuring visual clarity and user confidence in every interaction.

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Additional Credits: Art Director/Designer: Brad Baker, Programmer/Back-end: Frank Lino, Photography: Angela Murray, James Clarke 

By aligning design with strategic objectives — clarity for new visitors, simplified access for dealers, and elevated representation of premium product brands — the launch site strengthens brand equity and supports sales growth. The structured layout and refined product placement help reduce friction in decision-making and increase overall engagement with catalog content.

This build leverages contemporary UX principles and clean typography to reflect The McGee Group’s industry leadership. The design supports multiple user journeys — from B2B retailers to brand-curious shoppers — while maintaining a cohesive voice and clear visual system. The result is a flexible, scalable web presence that reinforces the client’s market position.